About This Training:
Think running high-value discovery is all about the questions you ask?
In Sell The Way You Buy, one of the craziest, most mind-bending tactics David covers is a hidden discovery mechanic known as a substitution heuristic.
This tactic allows you to significantly amplify the emotional impact of a series of questions by simply being mindful of the order in which you ask them.
In this video, David dives deeper into this crazy science and shares examples of how you can use it to boost the emotional impact of your discovery questions.
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