Supercharge Your Persuasive Power by Saying What Your Customer is Thinking

“THAT'S the line? Are you kidding me?!?" This was my ongoing…

3 Declarations to Help You Develop the Ultimate Discovery Mindset

In my last post, I discussed how confirmation bias (AKA "happy…

The Silent Killer in Your Discovery Process and How to Stamp It Out

You briefly met at your best friend’s holiday party. You agreed…