Because modern sales leadership is hard!

Your company is counting on you to crush those crazy revenue targets.

Your team is looking to you to lead them through one of the toughest markets in recent years.

(You’re looking at your comp plan, wishing was just a liiiiiiiittle more lucrative 😉)

And between the infinite meetings, deadlines, non-stop emails, Slack notifications, recruiting, and employee drama, you’re trying your best to live a life that exists outside of your quota.

Investing in your personal and professional development is important but always seems to take a back seat to the fire drill of the day.

But you know that if you don’t take the time to pause, learn, and get better, those financial, career, and personal goals will keep getting further away.

You’re living the sales leadership dream, but you don’t have to go it alone!

Sales Leadership Labs is a program designed to help revenue leaders like you do three things:

Develop and deepen the skills you need to build & retain high-growth revenue teams in today’s environment
Get the real-time coaching and resources you need to bust through roadblocks
Feel confident and supported in your journey by a community of like-minded leaders.

Space in the program is limited!

Apply to Join

If you’re thinking of taking this program, DO IT! You won’t be sorry. As a 2nd line leader, the program helped me become more consistent and structured in the high-value management behaviors I had been doing for years while adding a ton of helpful new tactics for getting the most out of my team. I really can’t say enough good things about it.

Todd BlevinsSr. Director Solutions Consulting, LivePerson

David delivers the best quality management and sales content we have seen. He gets beyond tactics to the science behind why those tactics work and his approach makes it easy and enjoyable for the team to absorb new concepts. We have seen a significant change in the sophistication of how our team approaches conversations with customers and prospects.

Will AndersonCEO, Resolver

David’s leadership training offered real-world tactics that can be implemented immediately. The concepts are simple and actionable all while remaining people-centric and focused on driving results. Highly recommend this program for new people managers/leaders.

Kelly EiseleSr. Director Mid-Market Sales, When I Work

Key Leadership Challenges

Almost all of the challenges that modern sales leaders face happen in three main areas:

Knowledge

💡

Leading your team to revenue and personal success isn’t as easy as it sounds. Getting the most out of them means investing in critical skills like recruiting, coaching, advocating, creating transparency, giving and getting feedback, and holding everyone accountable for continuous improvement. But without proper training, coaching, and focus, inertia takes over and we fall back into our old reactive management habits.

Operations

⚙️

From forecasting, CRM rigor, and compensation to navigating executive team meetings, operational reviews, and managing the crazy expectations of your own boss (right?!?) modern sales leaders need to be like mini COO’s! Mastering data, reporting, process improvement, and the technology that brings it all together is crucial. And all of that often happens outside of actually selling anything!

Culture

❤️

Cultivating an environment that balances fun, reward, and focus isn’t easy. From spiffs and promotions to performance management and building diverse and inclusive teams, balancing the ingredients that allow our people to do their best work while also understanding how to behave when we’re not watching is critical. None of this happens by accident. It requires careful planning and execution.

And let’s not forget YOU!

While you may be a leader, you have your own unique career goals and aspirations. In fact, it might surprise you (or not) to learn that I hear from a staggering number of you on a regular basis asking “what I see out there” ? I want to provide opportunities to help you grow your career as well.

Program Structure:

Sales Leadership Labs is designed to help you to address these challenges by providing you with:

Training – the leadership tactics and systems you need to drive consistent team & revenue growth
Coaching – guidance and accountability to ensure you’re maximizing your leadership career
Community – engaging connections with peers in similar roles and company stages.

Training

📚

Monthly live [virtual] group session
Time-zone friendly for America West->East costs + EMEA
Sessions are a combination of training, discussion, and breakouts and provide you with the tactics you need to succeed in the field while promoting networking and peer conversation to help you operationalize them.

Coaching

👥

Unlimited coaching access to David [LIMITED TIME OFFER!]
Scheduled 1:1’s combined with real-time text and voice messages via Voxer App
Bust through your toughest leadership challenges quickly and confidently!

Community

🏢

Private member group on Facebook
The forum facilitates content sharing, discussion, exclusive job postings, and Q&A
Recordings from the live training sessions are shared within the group.

Apply to Join

David’s content and delivery style are rare among mainstream sales methodologies. His approach is unique and relatable, using stories and memorable concepts to make his ideas easy to digest and fast to implement. His motivational program provided our team with real-world tactics to help open conversations, develop the sales process, and close new business with customers.

Jodi KastenGeneral Manager and VP Sales, Indeed

As a new leader, who had little to no managerial training before taking charge of a sales team, David’s program has given me a tremendous boost in confidence in my ability to do my job by teaching me fundamentals that I can use to become a leader my team would fight to work for.

Jonathan EllsworthHead of Creator Partnerships, Makeship

David is an exceptional trainer! He tailors his content based on your company’s specific training needs and facilitates incredible, thoughtful discussions across sales individual contributors and leaders alike. We’ve worked with David over the past year and have a stronger, more effective sales team as a result of this partnership.

Ada VaccaroSenior Sales Manager, Bench Accounting

Some things you might be wondering…

What type of content and skill development do we cover in the program?

The content we cover in the program ranges from tactical and operational to personal and cultural, such as (among others):

Recruiting
Building diverse and inclusive teams
Coaching
Advocating
Creating transparency
Giving and getting feedback
Driving accountability
Having hard conversations
Forecasting
CRM rigor
Compensation
Executive team meetings
Executive decision-making
Presentation skills
Operational reviews
Spiffs and promotions
Performance management.

What if I join and then decide the program isn’t for me? Is there a long-term commitment here?

No. Your membership will be billed every month until you decide you no longer wish to participate.

Best case scenario, you join and in the months ahead you get access to some killer training, and amazing people, along with the coaching and accountability to help you massively accelerate your sales leadership career and crush your quota. Heck, you might even find your next dream role or hire within the group!

But what about the worst case?

Worst case, you join and after a month or two decide it’s not for you. Maybe the content’s not quite right, maybe you jumped in too soon, or you decide that sales leadership isn’t your thing and you’d rather be a lumberjack?

No problem at all! You can cancel your membership, ride out the month, and you’ll still walk away with a ton of value from the training, breakouts, 1:1 coaching, and the other greater leaders you met along your journey!

Can I leave the program and come back later?

We know that priorities change and your career path can change over time. For example, you might decide to return to being an individual contributor for a bit, backpack through Europe for a year, or go on leave from your company. You are welcome to leave the program and come back. However, selectively withdrawing and reregistering based on the monthly training curriculum is highly discouraged.

With so much awesome leadership talent from amazing companies in this group, one of the reasons I’m thinking of joining is to scout my next big role or even find great leaders to join my company. Is that cool?

Totally cool! One of the reasons we join communities is to help us grow our careers and teams. And the reality is, I already facilitate these kinds of introductions and in previous incarnations of this program, lots of talent changed hands 🙂 That said, if you’re ONLY planning to join for these reasons and have no intention of contributing or otherwise participating in the group, please don’t.

What level of leadership experience do I need to join the group?

There is no experience pre-requisite for this program. Leaders of ALL experience levels will get tons of value from the content and concepts presented but will be particularly valuable for those earlier in their leadership careers and those looking to establish and entrench a strong foundation of leadership practices. The tactics and use-case presented will be relevant to leaders across multiple industries but especially to those leading teams at high-growth B2B technology companies.

How does this compare to other leadership groups and meetups out there?

One word. Intimacy.

Sales Leadership Labs isn’t about having thousands of members from around the world (that you may never meet) and wikis and databases full of documents and templates (that you may never use).

The value in this group comes from the personal, high-touch experience; the unique combination of high-value training focused on your needs, meaningful conversation with an intimate group of peers, and 1:1 coaching to help you make the progress you want!

This program is for you if:

✅ You are a leader in a high-growth sales environment (like B2B technology or services) with both people and revenue responsibilities (e.g. Manager, Director, VP, or CRO responsible for SDR/BDRs, Solutions Consultants, Account Executives, Account Managers)

✅ You are looking to establish a strong foundation of leadership practices

✅ You love learning from, and connecting with, other leaders just like you

✅ You are willing and able to invest at least 2 hours per month in your own personal and professional development

✅ You want to be exposed to new tactics and career/growth opportunities (and maybe even find some killer leads to join your crew!)

This program is not for you if:

⛔️ You do not manage people (or don’t care about the people you manage)

⛔️ You don’t have revenue responsibility or a quota

⛔️ You don’t have the bandwidth or intention to attend live program events (no silent partners please!)

⛔️ Your reason for joining is to sell your products or services to other members

⛔️ You feel you are sufficiently experienced and don’t have anything new or helpful to learn.

Interested in joining us?

Start by completing an application.

Apply to Join

The program is organized and delivered by David Priemer, Founder and Chief Sales Scientist of Cerebral Selling and author of the bestselling book Sell The Way You Buy.

David started his career as an award-winning research scientist before spending 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. Often referred to as the “Sales Professor”, David’s teachings have been published in the Harvard Business Review, MIT Sloan Management Review, Forbes, Inc, and Entrepreneur magazines. He is also an Adjunct Lecturer at the Smith School of Business at Queen’s University and the London Business School.

Because modern sales leadership is hard!

Key Leadership Challenges

Knowledge

💡

Operations

⚙️

Culture

❤️

Program Structure:

Training

📚

Coaching

👥

Community

🏢

Some things you might be wondering…

What type of content and skill development do we cover in the program?

What if I join and then decide the program isn’t for me? Is there a long-term commitment here?

Can I leave the program and come back later?

With so much awesome leadership talent from amazing companies in this group, one of the reasons I’m thinking of joining is to scout my next big role or even find great leaders to join my company. Is that cool?

What level of leadership experience do I need to join the group?

How does this compare to other leadership groups and meetups out there?

This program is for you if:

This program is not for you if:

Any other questions about the program?

Explore the site

Categories

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Because modern sales leadership is hard!

Key Leadership Challenges

Knowledge

💡

Operations

⚙️

Culture

❤️

Program Structure:

Training

📚

Coaching

👥

Community

🏢

Some things you might be wondering…

What type of content and skill development do we cover in the program?

What if I join and then decide the program isn’t for me? Is there a long-term commitment here?

Can I leave the program and come back later?

With so much awesome leadership talent from amazing companies in this group, one of the reasons I’m thinking of joining is to scout my next big role or even find great leaders to join my company. Is that cool?

What level of leadership experience do I need to join the group?

How does this compare to other leadership groups and meetups out there?

This program is for you if:

This program is not for you if:

Any other questions about the program?

Explore the site

Categories

Recent Posts

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