Cerebral Selling clients include leading organizations like…


What they’re saying…

Ryan Barretto

Our Sales and Customer Success teams loved how David challenged them to think about sales differently. His delivery was very engaging and his honest, empathetic approach really helped put us in our customers’ shoes. The content covered many relevant concepts and armed the team with tons of tactics they could use immediately. Highly recommend.

Ryan BarrettoSVP Global Sales, Sprout Social
Christine Song

We were very impressed with David’s training! David teaches more than just sales. He teaches the human side of working and communicating with buyers. We have a younger sales team and it’s very rare to find a trainer who can engage, motivate and energize them like David did. He made a big impression on our team and our company!

Christine SongVP People & Culture, BioConnect
Adam King

Whenever you pull your sales team off the floor for training, there’s always the question of value and engagement. But with David’s mix of high-quality content and thought-provoking exercises, the team was super-engaged the whole time! They left with tactics they could put to use immediately and the feedback was amazing.

Adam KingSenior Director Sales, Vidyard
Mark Girvan

Every member of our sales and customer success teams loved David’s training! David was highly engaging and the combination of tactical advice and thought-provoking strategies struck just the right balance. Our team left excited to put their new-found knowledge into practice immediately.

Mark GirvanChief Commercial Officer, FreshBooks
Ava McDonald

David’s training was by far one of the best I’ve ever taken. Within days of putting his techniques into practice, I saw an immediate lift in my talk time on calls. David is a fantastic teacher who aspires to foster the type of sales professionals that people actually like to deal with. I can’t wait to learn more from him in the future. Do not hesitate to bring him into your organization!

Ava McDonaldAccount Executive, Softchoice
Randy Frisch

I believe compelling storytelling is a key skill to succeed in sales, marketing and success roles. David is both a master storyteller and teacher of the art and science of selling. It’s no surprise that the Cerebral Selling program garnered awesome feedback from our teams. So glad we made the investment!

Randy FrischCo-Founder, CMO & President, Uberflip
Kerri Jankelow

David’s training garnered a near-perfect feedback score from our team! The team was extremely engaged the entire time and everyone felt they learned messaging and discovery tactics they could put into practice immediately. David is a fantastic trainer and our team can’t wait for him to come back for more.

Kerri JankelowHead of Sales, Square
Eric Smith

Based on the approach I learned at David’s training I cleaned up my pipeline and started focusing on the opportunities that really mattered. My results were instantaneous. The first month after implementing David’s approach I hit 304% of my quota and the trend continued into the subsequent months as well!

Eric SmithSenior Account Executive, Auvik Networks
Amy McLellan

We were very fortunate to have David speak to our business students on the topic of Emotional Intelligence and how it applies in sales & business. David’s contributions shifted perspectives, made a lasting impression and truly benefitted the next generation of business leaders.

Amy McLellanSmith School of Business, Queen’s University
Jansen Darst

David’s training was amazing. As an SDR who’s looking to transition to AE within the next 3-6 months, I already feel like my sales knowledge is improving dramatically!

Jansen DarstSDR, TopOPPS
Maury Rubin

David is a salesman in his own league. His understanding of human behavior is unparalleled and his teachings were instantly actionable for the founders in our accelerator program.

Maury RubinBusiness & Growth, Techstars