Cerebral Selling clients include leading organizations like…


What they’re saying…

Our Sales and Customer Success teams loved how David challenged them to think about sales differently. His delivery was very engaging and his honest, empathetic approach really helped put us in our customers’ shoes. The content covered many relevant concepts and armed the team with tons of tactics they could use immediately. Highly recommend!

Ryan BarrettoSVP Global Sales, Sprout Social

David’s training garnered a near-perfect feedback score from our team! The team was extremely engaged the entire time and everyone felt they learned messaging and discovery tactics they could put into practice immediately. David is a fantastic trainer and our team can’t wait for him to come back for more.

Kerri JankelowHead of Sales, Square

With just two days of training, David’s approach redefined how our global sales team looked at selling like no other training I’ve seen. His content is superior and his delivery is impeccable and engaging. I have never had sellers come back to me after training and ask “When can we do more?!?” That’s when you know they learned a ton.

Alessio ArtuffoCRO, Docebo

Whenever you pull your sales team off the floor for training, there’s always the question of value and engagement. But with David’s mix of high-quality content and thought-provoking exercises, the team was super-engaged the whole time! They left with tactics they could put to use immediately and the feedback was amazing.

Adam KingSenior Director Sales, Vidyard

We were very impressed with David’s training! David teaches more than just sales. He teaches the human side of working and communicating with buyers. We have a younger sales team and it’s very rare to find a trainer who can engage, motivate and energize them like David did. He made a big impression on our team and our company!

Christine SongVP People & Culture, BioConnect

Every member of our sales and customer success teams loved David’s training! David was highly engaging and the combination of tactical advice and thought-provoking strategies struck just the right balance. Our team left excited to put their new-found knowledge into practice immediately.

Mark GirvanChief Commercial Officer, FreshBooks

David’s training was by far one of the best I’ve ever taken. Within days of putting his techniques into practice, I saw an immediate lift in my talk time on calls. David is a fantastic teacher who aspires to foster the type of sales professionals that people actually like to deal with. I can’t wait to learn more from him in the future. Do not hesitate to bring him into your organization!

Ava McDonaldAccount Executive, Softchoice

I believe compelling storytelling is a key skill to succeed in sales, marketing and success roles. David is both a master storyteller and teacher of the art and science of selling. It’s no surprise that the Cerebral Selling program garnered awesome feedback from our teams. So glad we made the investment!

Randy FrischCo-Founder, CMO & President, Uberflip

David hit it out of the park with his training! He has such a great way of engaging and teaching and it’s no surprise that our sessions garnered rave reviews from our experienced team of sellers. We’re looking forward to having him back for more.

Craig HermanSVP Sales and Demand Generation, 360insights

Based on the approach I learned at David’s training I cleaned up my pipeline and started focusing on the opportunities that really mattered. My results were instantaneous. The first month after implementing David’s approach I hit 304% of my quota and the trend continued into the subsequent months as well!

Eric SmithSenior Account Executive, Auvik Networks

We were very fortunate to have David speak to our business students on the topic of Emotional Intelligence and how it applies in sales & business. David’s contributions shifted perspectives, made a lasting impression and truly benefitted the next generation of business leaders.

Amy McLellanSmith School of Business, Queen’s University

Implementing David’s teachings have had a profound effect on my performance. His tactics helped me differentiate my solution in a very crowded market and remove price as a barrier. I recently won two of my biggest deals to date. Deals I would not have won last year. I’m currently one of the top performing reps in my region and my conversion rate is above average.

Ed FlowerAccount Executive EMEA, Docebo

David keynoted at our annual conference and he was outstanding! The content was motivating and relatable and our attendees left with pages of notes. I would recommend him to any group interested in a fresh, modern take on sales or leadership.

Patricia KlayhDirector, The MEARIE Group

Our team has used David’s training twice now. In both cases, David did a fantastic job balancing high level concepts with actual tactics to help team members in their day-to-day day activities. David shared personal stories and context from his own experiences in the sales leadership trenches, helping scale companies like ours. Beyond the tactics, our team left with a great appreciation for the mindset of conviction and resiliency we need to succeed!

Mark MezzapelliVP Business and Partnerships

Cerebral Selling has been a home run with my sales team! We even had client success and marketing attend and everyone walked away with new techniques to enhance how they engage with both prospects and customers.

Dean DevlinEVP of Revenue, Viafoura