The new playbook for modern sales leaders!
Program includes:
- Comprehensive online training course focused on 5 critical sales leadership skills
- Promoting Transparency
- Protecting & Advocating
- Driving Accountability
- Coaching Your Team
- Getting & Giving Feedback
- A copy of David’s bestselling leadership book
- Access to live office hours with David
- Certificate of completion
View the full lesson curriculum HERE
What Got You Here, Won’t Get You There
Most sales leaders end up in their roles because they were top-performing reps. But they quickly realize that the skills that made them great at sales aren’t the ones that will make them great sales leaders.
This leads to diminished revenue growth, missed forecasts, disengaged teams, recruiting challenges, and sales leaders lamenting the same set of problems:
- ‘”I have to beg my team to keep their opportunities up-to-date in the CRM and most of the time it feels like they’re just going through the motions”
- “I know coaching my team is important but it’s hard and I don’t spend as much time doing it as I’d like.”
- “My team says they’ll do things but then they don’t! I need to make sure everyone (including me) is accountable and does what they’ve committed to.”
- “I’m not sure my team trying as hard as they can. I need to figure out how I can unlock more of their discretionary effort.”
- “Giving my team feedback (and getting some from them too!) is critical to helping everyone get better but giving and getting honest, authentic feedback is hard.”
If you’re aiming to become the kind of sales leader that top talent fights to work with, David Priemer stands as an unparalleled mentor. Immersing yourself under his tutelage is akin to entering a dynamic sales laboratory, where complex concepts are not just simplified but also masterfully unraveled. Emerging from this experience, you’ll be equipped with precise tools and strategies, ready to elevate your sales leadership to new heights.
Be the leader they would FIGHT to work with again!
Being the type of leader that not only crushes quotas but that your team would fight to work with requires a completely different set of skills than simply being a top-performing sales rep.
And even with a good foundation of leadership knowledge, leading sales teams through periods of rapid growth and adversity can be challenging!
Central to your success in this journey are five critical leadership skills that have a massive impact on your ability to grow your revenue, people, and sales operation quickly.
This foundational program will help leaders understand these key skills and provide tools, templates, and guides to start you down the road to leadership mastery. The program also includes coaching sessions to ensure participants are maximizing the application of the concepts and tactics they learn in the field with their teams.
If you’re a sales leader struggling to figure out how to invest your limited time and attention in the face of overwhelming pressure to deliver revenue, David Priemer provides a powerful, research-backed dose of clarity into the skills, tactics, and behaviors that will have the biggest impact on your bottom line.
What it is:
Foundations of Sales Leadership is a high-impact program focused on tactical and emotional sales leadership. Its purpose is to help sales leaders of all experience backgrounds up-level, reinforce, and deepen their skills across five critical skills:
Promoting Transparency
Providing the “why” to go with the “what” to help your team act with greater purpose and be more invested in the outcome.
Protecting and Advocating
Demonstrating to your team that you have their back, to create a circle of safety and unlock higher levels of discretionary effort.
Driving Accountability
Making sure everyone does the things they’ve committed to doing for the company and each other.
Coaching Your Team
Diagnosing and fixing execution and operational issues in your sales funnel to drive growth and continuous improvement.
Getting and Giving Feedback
Sourcing the insights both you and your team need to learn fast and win.
View the full lesson curriculum HERE
David is an incredible sales leader. And unique. As a former research scientist, David has an immense curiosity about not only the sales profession itself but also the hidden forces that drive it. He doesn’t just ask“What?” to gain an operational understanding; he asks “Why?” and “How?” more than almost any other leader I’ve known.
It was an absolute pleasure attending the program! Applying David’s teachings helped me improve my team’s close rates, build stronger relationships, and bring in more revenue. This has been the most effective training I have attended to date!
Who is it for:
The program is ideal for revenue-focused leaders of all levels including team leads, managers, directors, and VP’s, but will be particularly valuable for those earlier in their leadership careers looking to establish a strong foundation of leadership practices. The tactics and use-case presented will be relevant to leaders across multiple industries but especially to those leading teams at high-growth B2B technology companies.
There is no experience pre-requisite for this program. Leaders of ALL experience levels will get tons of value from the content and concepts presented.
David’s clients include some of the fasting growing and innovative companies in the industry such as Salesforce, Shopify, Indeed, and ActiveCampaign. His unique and engaging approach provides training that is both tactically and educationally rich.
One of the best investments we ever made! Not only did our experienced sellers and leaders love the training and take to the tactics quickly, but it’s amazing that after so many months they not only continue to leverage the content but discovering new ways of using it in different selling situations. Highly recommend!
What do I get?
1. Comprehensive Training Course
Dozens of engaging lessons, exercises, and workbook templates provide a deep dive into the 5 critical skills that form the foundation of the program:
1. Promoting Transparency: Providing the “why” to go with the “what” to help your team act with greater purpose and be more invested in the outcome.
2. Protecting and Advocating: Demonstrating to your team that you have their back, to create a circle of safety and unlock higher levels of discretionary effort.
3. Driving Accountability: Making sure everyone does the things they’ve committed to doing for the company and each other.
4. Coaching Your Team: Diagnosing and fixing execution and operational issues in your sales funnel to drive growth and continuous improvement.
5. Getting and Giving Feedback: Sourcing the insights both you and your team need to learn fast and win.
The self-paced course includes approximately 3 hours of online, self-paced instruction but it is designed to be consumed over the course of 1-3 months as the lessons are deployed in the field.
2. Live Office Hours Coaching
Working through the course content is important but using the tactics successfully in real-world sales leadership situations is what you’re after! That’s why the program also includes access to 1-hour long live coaching sessions, hosted by David twice each month. The purpose is to make sure you’re staying on the right track and have all the help you need to maximize your investment!
3. A copy of David’s Bestselling Book
The Sales Leader They Need is a great resource to reinforce and expand on the concepts in the program! The program content also references specific lessons from the book making it easy to find the most relevant content.
4. Certificate of Completion
Proudly include the credential on your resume/LinkedIn profile and showcase your new sales leadership skills to the world!
If you’re thinking of taking this program, DO IT! You won’t be sorry. As a 2nd line leader, the program helped me become more consistent and structured in the high-value management behaviors I had been doing for years while adding a ton of helpful new tactics for getting the most out of my team. I really can’t say enough good things about it.
David delivers the best quality management and sales content we have seen. He gets beyond tactics to the science behind why those tactics work and his approach makes it easy and enjoyable for the team to absorb new concepts. We have seen a significant change in the sophistication of how our team approaches conversations with customers and prospects.
David’s content and delivery style are rare among mainstream sales methodologies. His approach is unique and relatable, using stories and memorable concepts to make his ideas easy to digest and fast to implement. His motivational program provided our team with real-world tactics to help open conversations, develop the sales process, and close new business with customers.
David’s leadership training offered real-world tactics that can be implemented immediately. The concepts are simple and actionable all while remaining people-centric and focused on driving results. Highly recommend this program for new people managers/leaders.
David is an exceptional trainer! He tailors his content based on your company’s specific training needs and facilitates incredible, thoughtful discussions across sales individual contributors and leaders alike. We’ve worked with David over the past year and have a stronger, more effective sales team as a result of this partnership.
The program is delivered by David Priemer, Founder and Chief Sales Scientist of Cerebral Selling and author of two bestselling books Sell The Way You Buy and The Sales Leader They Need.
David started his career as an award-winning research scientist before spending 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. Often referred to as the “Sales Professor”, David’s teachings have been published in the Harvard Business Review, MIT Sloan Management Review, Forbes, Inc, and Entrepreneur magazines.
Interested in running this training for your entire sales leadership team?
Reach out to training@cerebralselling.com for a personalized proposal.
