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Your crash course in modern sales leadership!

Key Skills for High-Growth Leaders

Leadership is one of the toughest but most rewarding jobs in sales! We love our teams but the same set of issues and opportunities continue to surface:

  • ‘”I have to beg my team to keep their opportunities up-to-date in the CRM and most of the time it feels like they’re just going through the motions”
  • “I know coaching my team is important but it’s hard and I don’t spend as much time doing it as I’d like.”
  • “My team says they’ll do things but then they don’t! I need to make sure everyone (including me) is accountable and does what they’ve committed to.”
  • “I’m not sure my team trying as hard as they can. I need to figure out how I can unlock more of their discretionary effort.”
  • “Giving my team feedback (and getting some from them too!) is critical to helping everyone get better but giving and getting honest, authentic feedback is hard.”

If you’re thinking of taking this program, DO IT! You won’t be sorry. As a 2nd line leader, the program helped me become more consistent and structured in the high-value management behaviors I had been doing for years while adding a ton of helpful new tactics for getting the most out of my team. I really can’t say enough good things about it.

Todd BlevinsSr. Director Solutions Consulting, LivePerson

Be the leader they would FIGHT to work with again!

Being the type of people-centric, high-impact leader your team would fight to work with requires a completely different set of skills than simply being a top-performing individual contributor.

As leaders, we’re tasked with driving the engagement, performance, and career development of our people. But leading sales teams, especially during periods of rapid growth and adversity, can be challenging!

Central to these skills are five key leadership behaviors that have a massive impact on our success and ability to grow and scale our businesses quickly.

This foundational program will help leaders understand these key behaviors and provide tools, templates, and guides to start you down the road to leadership mastery. The program also includes coaching sessions to ensure participants are maximizing the application of the concepts and tactics they learn in the field with their teams.

David delivers the best quality management and sales content we have seen. He gets beyond tactics to the science behind why those tactics work and his approach makes it easy and enjoyable for the team to absorb new concepts. We have seen a significant change in the sophistication of how our team approaches conversations with customers and prospects.

Will AndersonCEO, Resolver
  • Transparency

    Providing the "why" to go with the "what" will help your team act with greater purpose and be more invested in the outcome.

    Providing the “why” to go with the “what” will help your team act with greater purpose and be more invested in the outcome.

  • Advocacy

    demonstrating to your team that you have their back will create a circle of safety and unlock higher levels of discretionary effort.

    Demonstrating to your team that you have their back will create a circle of safety and unlock higher levels of discretionary effort.

  • Coaching

    Diagnose issues, demonstrate a deep level of caring, and develop a system to help your team perform at their best.

    Diagnose issues, demonstrate a deep level of caring, and develop a system to help your team perform at their best.

  • Accountability

    Helping ensure both you and your team members do what we say we‘ll do to ensure deliverables don’t fall through the cracks.

    Helping ensure both you and your team members do what we say we‘ll do to ensure deliverables don’t fall through the cracks.

  • Feedback

    Establish pathways to both give and get insights that help everyone improve and do their job better.

    Establish pathways to both give and get insights that help everyone improve and do their job better.

Who is it for:

The program is ideal for revenue-focused leaders of all levels including team leads, managers, directors, and VP’s, but will be particularly valuable for those earlier in their leadership careers looking to establish a strong foundation of leadership practices. The tactics and use-case presented will be relevant to leaders across multiple industries but especially to those leading teams at high-growth B2B technology companies.

There is no experience pre-requisite for this program. Leaders of ALL experience levels will get tons of value from the content and concepts presented.

David’s clients include some of the fasting growing and innovative companies in the industry such as Salesforce, Shopify, Indeed, and ActiveCampaign.  His unique and engaging approach provides training that is both tactically and educationally rich.

It was an absolute pleasure attending the program! Applying David’s teachings helped me improve my team’s close rates, build stronger relationships, and bring in more revenue. This has been the most effective training I have attended to date!

Evan VizzaccheroSales Manager, TouchBistro

David’s content and delivery style are rare among mainstream sales methodologies. His approach is unique and relatable, using stories and memorable concepts to make his ideas easy to digest and fast to implement. His motivational program provided our team with real-world tactics to help open conversations, develop the sales process, and close new business with customers.

Jodi KastenGeneral Manager and VP Sales, Indeed

David’s leadership training offered real-world tactics that can be implemented immediately. The concepts are simple and actionable all while remaining people-centric and focused on driving results. Highly recommend this program for new people managers/leaders.

Kelly EiseleSr. Director Mid-Market Sales, When I Work

David is an exceptional trainer! He tailors his content based on your company’s specific training needs and facilitates incredible, thoughtful discussions across sales individual contributors and leaders alike. We’ve worked with David over the past year and have a stronger, more effective sales team as a result of this partnership.

Ada VaccaroSenior Sales Manager, Bench Accounting

The program is delivered by David Priemer, Founder and Chief Sales Scientist of Cerebral Selling and author of the bestselling book Sell The Way You Buy.

David started his career as an award-winning research scientist before spending 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. Often referred to as the “Sales Professor”, David’s teachings have been published in the Harvard Business Review, MIT Sloan Management Review, Forbes, Inc, and Entrepreneur magazines. He is also an Adjunct Lecturer at the Smith School of Business at Queen’s University and the London Business School.

Interested in running this training for your leadership team?

Please email training@cerebralselling.com or click the button below.

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Recent Posts

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  • Prospecting via Email? You Need to Nail These 3 ThingsJanuary 6, 2023 - 1:07 pm

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