Sell The Way You Buy: Using Modern Sales Science and Empathy to Grow Your Revenue Operation
Do you like talking to salespeople? Neither do your customers! Yet, in a buying landscape full of infinite choice, information, and distractions, the most successful sales teams will be the ones who deeply align with the tactical and emotional elements of their customer’s journey. In this session 4-time tech entrepreneur, founder of Cerebral Selling, and author of the Bestselling book Sell The Way You Buy, David Priemer, shares critical lessons for injecting high-conversion messaging, discovery, and objection-handling tactics into your sales operation.
Secrets of High-Impact Messaging: Using Modern Sales Science to Win More Business
“What does your company do?” It’s a question we as salespeople get asked so often. Yet it’s one that so many of us fail to answer with the simplicity, authenticity, and conviction needed to convert modern buyers. Meanwhile, your customers are struggling with unprecedented solution choices, razor-tight budgets, and infinite distractions. So if you want to avoid getting lost in a sea of sameness, your pitch needs to resonate with lightning-fast emotional precision! In this session, David shares high-conversion tactics for translating your narrative of solutions and benefits to the customer’s language of pain and purpose.
Selling the Future: 3 Surprising Principles Modern Sales Professionals Need to Master
The modern buying landscape is vastly different than it was even ten years ago. Advances in social technologies, the availability of information, combined with the sheer numbers of solutions flooding the market, have resulted in a new breed of modern buyer. One who is more empowered but also more skeptical, resistant to change, and unclear of the unique value you bring. To keep pace, sales and marketing teams need to adapt their approach to avoid getting lost in the sea of sameness. In this talk, David outlines the key principles modern sellers and marketers will need to master in the battle for customer mindshare and how to operationalize them.
Leading for Growth: Key Behaviors to Master During Times of Change
As leaders we’re tasked with driving the engagement, performance, and career development of our people. Central to these tasks are key leadership behaviors that hugely impact our success and ability to grow and scale our businesses quick, especially during times of change. Unfortunately, many leaders aren’t explicitly aware of these behaviors and according to the data, even those that are, have often not mastered them! The insights from this session will apply to organizations of all sizes, from entrepreneurs to enterprise, and will be of particular interest to anyone in a leadership role.
Secrets of Mindful Execution: Understanding the Impact of Emotional Intelligence in Sales & Business
Central to peak performance in sales and business is the understanding of how our emotions and that of our customers influence our ability to execute. From negotiating agreements to our ability to persuade others to providing high value feedback to our colleagues, top professionals masterfully command emotional information to guide thinking and behavior. This session will introduce the concept of emotional intelligence, and provide tangible examples of how to harness the power of emotional awareness in your sales, business, and interpersonal interactions.
Make Them Notice: 5 Secrets to Supercharging Your Sales and Marketing Outreach
Whether you are a fast-growing start-up or a mature business, building sales pipeline, and driving revenue starts with engaging your customers with focused, compelling, and high-value outreach. This session will cover 5 strategic and tactical Sales and Marketing secrets designed to help your organization cut through the noise, and reach your target customers faster and more consistently.
Sell the Way You Buy
A Modern Approach to Sales that Actually Works (Even on You!)
“In a world where we are all salespeople, this is a book you can’t afford to be without!”
– Daniel Pink, author of To Sell is Human
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