Today’s sales teams face skeptical buyers, crowded markets, stalled opportunities, and an AI-powered world that’s changing how customers buy and sellers sell. Drawing on his experience as a research scientist, bestselling author, and more than two decades in the sales leadership trenches, David Priemer helps audiences understand the science behind how people think, feel, and make decisions. One of the most engaging, dynamic, and authentic speakers on the sales kickoff, TEDx, and conference circuits, David delivers keynote experiences that are as inspirational as they are practical.
Featured Keynotes
Selling in the Age of AI
Harness the Human Advantage That Sets You Apart
AI is rapidly transforming how sellers research, communicate, and engage with customers. But as technology makes information, insights, and even great sales content easier to access, the distinctly human elements of selling become even more valuable. In this session, David explores the sales skills AI can’t replicate and shares practical strategies for building trust, creating meaningful connection, and influencing buyers in an AI-powered world.
Sell the Way You Buy
The Science of Winning Today’s Skeptical Buyer
Do you like talking to salespeople? Neither do your customers! But in a world where buyers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions, old, tired sales tactics simply aren’t enough to win. To avoid getting lost in a sea of sameness, your team needs to execute with emotional precision. In this session, David reveals the hidden science behind how people actually make purchasing decisions and shares practical strategies for using decision science, empathy, and conviction to lower buyer resistance, build trust, and inspire customers to act.
Break Through in a Sea of Sameness
How to Stand Out in a Crowded Market
Your customers are surrounded by more choices, more information, and more companies making remarkably similar claims. When every solution promises to be faster, smarter, easier, and better, even great products can struggle to stand out. In this session, David explores the science of attention and differentiation and shares powerful strategies for breaking through the noise, communicating your unique value, and creating messages that resonate when all solutions sound the same.
From Discovery to Decision
How to Create Momentum Throughout Your Sales Process
Great sales conversations don’t automatically create great sales outcomes. Opportunities stall when discovery fails to uncover what truly matters, next steps lack commitment, and sellers mistake activity for meaningful progress. In this session, David explores the science of sales momentum and shares practical strategies for mastering discovery, securing meaningful next steps, creating stronger calls to action, and ensuring every customer interaction moves the opportunity closer to a decision.
Stories That Sell
The Science of Storytelling That Moves Buyers
Facts inform, but stories have the power to change how people think, feel, and act. Yet in sales, our most important ideas are often buried beneath a mountain of information, features, data, and slides. Drawing on the principles behind his award-winning TEDx talk and work with sales teams around the world, David reveals the science behind why stories are so persuasive and shares practical techniques for transforming ideas, insights, and information into compelling narratives that drive urgency, belief, and action.
The Sales Leader They Need
Five Critical Skills to Unlock Your Team’s Potential
Great sales leadership isn’t about having all the answers. It’s about creating the conditions that allow people to perform at their best. Yet many of the traditional leadership practices we rely on can unintentionally undermine confidence, motivation, and performance. Drawing on the research and principles behind his bestselling book The Sales Leader They Need, David reveals five critical skills modern sales leaders can use to inspire performance, build conviction, strengthen their teams, and bring out the best in their people.
Sell the Way You Buy
A Modern Approach to Sales that Actually Works (Even on You!)
“In a world where we are all salespeople, this is a book you can’t afford to be without!”
– Daniel Pink, author of To Sell is Human
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