Tag Archive for: messaging
![](https://cerebralselling.com/wp-content/uploads/2024/06/Transform-your-pitch-495x400.png)
A Simple Hack to Transform Your Pitch Into One Customer Can’t Ignore!
There’s an all too common (and hidden) mistake I see salespeople…
![](https://cerebralselling.com/wp-content/uploads/2024/06/Problem1-495x400.jpg)
To Win More Deals, Lead with Problems Not Solutions. Here’s Why.
In the modern marketplace, the average person sees roughly 5,000…
![](https://cerebralselling.com/wp-content/uploads/2021/02/Guidance-495x400.jpg)
3 Powerful Ways to Lead Your Customer Through the Buying Process
/
0 Comments
In part one of this post, I shared research on how modern sales…
![](https://cerebralselling.com/wp-content/uploads/2020/08/Prescription2-495x400.jpg)
Stop Selling and Start Telling: The Power of Prescription
One of the biggest misconceptions sellers have is that customers…
![](https://cerebralselling.com/wp-content/uploads/2020/09/Ninja-495x400.jpg)
Convert Buyers by Unleashing their Hidden Enemies
When it comes to high-impact messages that break through your…
![Provocative Questions](https://cerebralselling.com/wp-content/uploads/2020/07/Questions4-495x400.jpg)
![business case](https://cerebralselling.com/wp-content/uploads/2020/03/Confusing-Data-495x400.jpg)
Here’s Why Your Business Case Numbers Are Falling Flat
What if I told you I had a vaccine for a potentially deadly virus.…
![](https://cerebralselling.com/wp-content/uploads/2019/09/Value-vs-ROI-495x400.png)
Salespeople: Don’t Confuse Value with ROI
Nestled inside the Paris hotel on the Las Vegas strip is Le Burger…
![](https://cerebralselling.com/wp-content/uploads/2018/10/shutterstock_292750823-495x400.jpg)
The Hidden Force Accidentally Driving Your Prospects Away
You're walking around the mall when something you remembered…
![](https://cerebralselling.com/wp-content/uploads/2018/05/shutterstock_116566336-495x400.jpg)
Three principles scientifically proven to help your message break through your customer’s armor
“What does your company do?” Such a simple question, yet…
![](https://cerebralselling.com/wp-content/uploads/2017/11/shutterstock_target-495x400.jpg)
Target Your Message with this Amazingly Simple Technique
In a previous post, I talked about how sellers (and marketers)…
![](https://cerebralselling.com/wp-content/uploads/2017/11/shutterstock_322434827-495x400.jpg)
Want to sell someone a band-aid? ‘Cut’ them first
If you want to sell a band-aid, there are two main ways to go…
![](https://cerebralselling.com/wp-content/uploads/2017/10/too-many-choices-495x400.jpg)
Why Your Solution Will be Adored or Ignored: Understanding the Attention-Value Matrix
I’ve always loved studying the various approaches, formulae,…
![](https://cerebralselling.com/wp-content/uploads/2017/08/shutterstock_210165400-495x400.jpg)
Salespeople: Here’s How to Get Prospects to Pay Attention to Your Outreach
This article is the second in a two-part series. Read David’s…
![](https://cerebralselling.com/wp-content/uploads/2017/06/shutterstock_320741366-495x400.jpg)
Salespeople: Here’s Why Prospects Ignore Your Outreach
This article is the first in a two-part series. Read David's…
![](https://cerebralselling.com/wp-content/uploads/2017/01/Office-Space-homies4-495x400.png)
How You’re Messing Up the Easiest Part of Your Sales Playbook
“I’m not sure. Something with computers?” This was the…
![](https://cerebralselling.com/wp-content/uploads/2016/10/shutterstock_411926074-495x400.jpg)
The Future Of Sales Is Advocacy
“Who HATES IT when another human being calls them on the phone?”
This…
![](https://cerebralselling.com/wp-content/uploads/2016/06/shutterstock_72434740-495x400.jpg)
The One Sales Skill You Need to Build Pipeline (and How to Get It)
A number of years ago I was part of a sales leadership…
![](https://cerebralselling.com/wp-content/uploads/2016/02/shutterstock_89204500-495x400.jpg)
3 Killer Tips for Crafting a Customer-Centric Sales Pitch
Sales is a strange profession. On one hand, the role of a sales…
![](https://cerebralselling.com/wp-content/uploads/2017/08/Jedi-495x392.jpg)
3 Jedi Mind Tricks Guaranteed to Boost Your Sales Efforts
Think back to the last time you stayed in a hotel. Did you notice…
![](https://cerebralselling.com/wp-content/uploads/2014/12/Infomercial_salesman-495x400.jpg)
Use This Secret Infomercial Formula to Supercharge Your Product Pitch
Infomercials are fascinating because, in just two minutes, they…