Tag Archive for: messaging

3 Powerful Ways to Lead Your Customer Through the Buying Process
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In part one of this post, I shared research on how modern sales…

Stop Selling and Start Telling: The Power of Prescription
One of the biggest misconceptions sellers have is that customers…

Convert Buyers by Unleashing their Hidden Enemies
When it comes to high-impact messages that break through your…


Here’s Why Your Business Case Numbers Are Falling Flat
What if I told you I had a vaccine for a potentially deadly virus.…

Salespeople: Don’t Confuse Value with ROI
Nestled inside the Paris hotel on the Las Vegas strip is Le Burger…

The Hidden Force Accidentally Driving Your Prospects Away
You're walking around the mall when something you remembered…

Three principles scientifically proven to help your message break through your customer’s armor
“What does your company do?” Such a simple question, yet…

Target Your Message with this Amazingly Simple Technique
In a previous post, I talked about how sellers (and marketers)…

Want to sell someone a band-aid? ‘Cut’ them first
If you want to sell a band-aid, there are two main ways to go…

Why Your Solution Will be Adored or Ignored: Understanding the Attention-Value Matrix
I’ve always loved studying the various approaches, formulae,…

Salespeople: Here’s How to Get Prospects to Pay Attention to Your Outreach
This article is the second in a two-part series. Read David’s…

Salespeople: Here’s Why Prospects Ignore Your Outreach
This article is the first in a two-part series. Read David's…

How You’re Messing Up the Easiest Part of Your Sales Playbook
“I’m not sure. Something with computers?” This was the…

The Future Of Sales Is Advocacy
“Who HATES IT when another human being calls them on the phone?”
This…

The One Sales Skill You Need to Build Pipeline (and How to Get It)
A number of years ago I was part of a sales leadership…

3 Killer Tips for Crafting a Customer-Centric Sales Pitch
Sales is a strange profession. On one hand, the role of a sales…

3 Jedi Mind Tricks Guaranteed to Boost Your Sales Efforts
Think back to the last time you stayed in a hotel. Did you notice…

Use This Secret Infomercial Formula to Supercharge Your Product Pitch
Infomercials are fascinating because, in just two minutes, they…